In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut.  After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state.  With locations in four Connecticut towns, East Hartford, West Simsbury, Watertown and New London, the company is comprised of ten brands: Lexus, Audi, Porsche, BMW, Lincoln, Toyota, Honda, Nissan, and Ford.  The company boasts numerous accolades; Hartford Magazine's "Best of Hartford" for thirteen consecutive years, Elite of Lexus recipient, Hartford Business Journal's Best of Business Award, Porsche Premier dealer, Audi Elite Magna and Magna Society honoree, Toyota and Honda President's Award recipients.

Employing close to 600 employees, Hoffman has two of the largest aluminum certified collision centers in Connecticut.  In addition to its sales, service, parts and collision center departments, Hoffman launched the Hoffman Insurance Agency of Connecticut in 2017. Not only can you find the vehicle of your dreams, you can also insure it at the same time! Our insurance company is powered by Allstate and we can help you with all your insurance needs, not only automotive!

Porsche. Utterly unlike any vehicle you'll ever drive. And we are like no other dealership you'll ever drive into. When it comes to the finest in workmanship, technology and exclusivity, you'll want to come to Hoffman Porsche. So when it comes to buying or servicing your Porsche, we want you to come to our dealership. Our certified sales professionals, the most highly trained service technicians in the industry, and an ongoing commitment to customer care all set us apart from the crowd. Not to mention selling and servicing one of the most desired brand names in North America. Porsche. Welcome, and we hope you enjoy your visit - virtual or otherwise!